What’s in a name? A great deal if you do it right! Beyond describing your product or service, your brand name identifies your values, what and who you are and stand for. Just ask Richard Branson of the big Virgin brand. Read what he says about outstanding branding.
Studies have found cell phone users check their phone every 6½ minutes. This behaviour is killing the art of, and social and human benefits of face to face communication. And that is affecting our ability to empathize with others.